A book by Aaron Painter · Fast Company Press

Deepfaked

Restoring Trust in the Age of AI Impersonation

Out now Amazon Best Seller
Deepfaked: Restoring Trust in the Age of AI Impersonation by Aaron Painter, book cover

What readers are saying

“In the age of AI and deepfakes, we need better ways to know who we’re actually interacting with. This book shows how identity and verification will need to evolve so we can capture AI’s benefits without undermining trust in each other.”
Bill Gates
“Defending real people at scale taught me that recognition isn’t security; proof is. Painter captures that shift exactly, and lays out the layered, practical defenses that actually hold up against AI. This is the playbook I wish every security team had five years ago.”
Latha Maripuri, former CISO, Uber; CISO, Nscale
“Every enterprise workflow I’ve ever built assumed you knew who was on the other end. Painter shows why that assumption no longer holds, and what we need to do about it. Deepfaked is essential reading for leaders navigating a world where anyone can convincingly be someone else.”
Fred Luddy, founder, ServiceNow
“Every company now hires people it has never met in person. AI has made that the easiest door for an impostor to walk through. Deepfaked shows every leader who hires how to tell who’s really joining the team.”
Jerry Ting, VP/GM, Workday AI Agents; founder, Evisort
“Attackers choose the lowest-cost path: stealing credentials, manipulating recovery flows, and exploiting human trust. Deepfaked puts a sharp focus on mapping phishing-resistant authentication, strong proof of identity, and delivering a seamless credential lifecycle to close the gaps.”
Jerrod Chong, CEO, Yubico

The book

Can we still prove what’s real?

AI can now copy a face, a voice, and a writing style well enough to pass at a glance. Spotting fakes is a race that gets harder every month.

Deepfaked argues for a different goal: verify the real person. It shows how to ask for proof of who someone is at the moments that matter, and how to do it without treating everyone like a suspect.

The book follows real cases, including the Arup video call where a deepfaked meeting led to a $25.6 million wire, and the personal story that started it: a cloned voice calling Aaron’s grandmother.

It is written for the people who make these calls every day: helpdesks, finance teams, hiring managers, and the leaders who answer for them.

$20B+

Reported cybercrime losses in 2025

$900M

Of those losses tied to AI-enabled scams

$25.6M

Wired after one deepfaked video call at Arup

Inside the book

Six ideas to take to your team

The stakes are already real

MGM and Arup show how a single convincing conversation becomes a breach or a wire transfer.

It starts with a family

The call to Aaron’s grandmother, and the nickname that saved her.

Old proof no longer works

A familiar face or voice was never really security. It was a habit, and habits can be copied.

What replaces it

Proposals for a human directory and a code of conduct for how we verify each other.

Trust with dignity

Verification should protect people without making every interaction feel like an interrogation.

Rules we don’t have yet

Shared norms for how AI is used, disclosed, and held accountable are still missing.

Excerpt · Chapter One

“Thank goodness you’re okay.”

Chapter One opens with the phone call to Aaron’s grandparents, and the moments after it, when the relief set in and the questions started.

From there it moves into the technology behind the call and why impersonation has become an epidemic.

Read more on Amazon

The author

Aaron Painter

Aaron Painter is the author of Deepfaked: Restoring Trust in the Age of AI Impersonation, his second book, following the best-selling LOYAL. His writing has appeared in Forbes, CIO, and Cybersecurity Insiders.

He is CEO of Nametag, an identity verification company named a Visionary in the 2026 Gartner® Magic Quadrant™ for Identity Verification. Before Nametag, he spent nearly fourteen years at Microsoft, rising to Vice President and General Manager for Greater China, and later served as CEO of Cloudreach.

He has lived and worked in six countries and is based in Seattle.

Timeline

  1. October 2026
    Deepfaked published
    Fast Company Press
  2. March 2020 – present
    CEO
    Nametag
  3. July 2018 – December 2019
    CEO
    Cloudreach
  4. September 2017
    LOYAL published
    First book
  5. June 2004 – March 2018
    VP & General Manager, Greater China
    Microsoft

Press

As seen in

Press kit

Everything for coverage of Deepfaked: the press kit PDF, book cover files, and author photos.

Download the press kit

Media

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Aaron writes on Substack about trust, identity, and AI impersonation. Subscribe to get each new piece.

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